FarmBox Foods Launches New Tagline, Slogan and Company Values

FarmBox Foods has established a set of core values to guide existing and future relationships, and created a tagline that captures the company’s focus on innovation.

FarmBox Foods, a Colorado-based manufacturer of high-tech container farms, has spent the last four years developing proof of concept in multiple industries by helping people grow gourmet mushrooms, leafy greens, culinary herbs, peppers, small tomatoes and trees. The mission-driven company is focused on helping partners feed those living in food deserts while empowering local communities and providing jobs and educational opportunities.

The new slogan, “Farm Anywhere,” encapsulates in two words what the tech-driven farms allow users to do, and the new tagline, “Innovating to Feed the World,” captures the spirit of FarmBox Foods’ goal of continued improvement in creating the tools that provide communities with a reliable source of nutrient-dense foods, regardless of the time of year or their location.

The company’s revised vision hones in on its core beliefs.

“We believe that no one should go hungry. We see a world where everyone has access to a sustainable source of healthy, locally grown food.”

FarmBox Foods’ newly established company values represent how the organization has conducted itself since its inception, and how it will operate going forward both internally and externally. The values are meant to convey to current and future partners what the company stands for and why.

  • ●  Relationships – The way we connect with people guides everything we do. Our values stem from our conscious commitment to help feed the world.

  • ●  Purpose – We intentionally operate with faith, selflessness, and service to others. We find meaning in making a difference in the world. Our foundation is built on our belief in “values over profit.”

  • ●  Loyalty – Our partners trust us to do the right thing every time. We show up in our relationships with integrity, vulnerability, and honesty.

  • ●  Compassion – We strive to understand the diverse needs and strengths of the communities we serve by continually learning, listening, practicing empathy, showing humility, and expressing gratitude.

  • ●  Determination – We are committed to customer focus through hard work and discipline. We’re passionate about helping others transform their communities through continuous innovation that creates a foundation for food security.

  • ●  Mentorship – We believe that trust, accountability, and initiative are pillars of a successful team. We make time for people and cultivate an environment where we’re all leaders and learners.

Go to www.FarmBoxFoods.com/company-values to learn more. 

Staff spotlight – Meet Amanda Curtis

Amanda Curtis - FarmBox Foods

Staff spotlight - Amanda Curtis

Spending her formative years on a ranch outside of Sedalia helped prepare Amanda Curtis for her role at FarmBox Foods.

Amanda Curtis - FarmBox FoodsIn many ways, she’s our secret weapon. Amanda’s extensive experience working with plants has brought a new level of expertise to our farm operations. From a young age, she helped her mom tend indoor and outdoor vegetable gardens, and Amanda even remembers planting orchards on her family’s ranch that are now producing delicious yields every year. Amanda, a student in Colorado State University’s master gardening program, was only 10 years old when she set her sights on a career working with plants. Her aunt introduced her to flower gardening, sparking fresh interest in horticulture.

“I knew I wanted to do something with plants and the environment. I knew that was my calling,” she says.

Amanda has particular interest in medicinal plants, an area she wants to help FarmBox Foods build out in the future. She wants to help teach people about the medicinal properties of plants that have been used for millennia to treat a variety of illnesses. After she receives her master gardening certification, Amanda also plans to learn more about the nutritional applications of mushrooms.

“Ultimately, in the long run, I just want to make an impact on the planet somehow, and show people that it’s not that hard to grow stuff,” said Amanda, who’s favorite part of her job at FarmBox Foods is having the freedom to try new things.

When she’s not at work, Amanda likes to read, work out, cook, paint, draw, work with animals, and conduct independent studies on topics she finds interesting. Although she comes from a family with a rich agricultural history, Amanda has passions that go beyond the ranch; she’s trained in jiujitsu and muay Thai, massage therapy and she looks forward to a career based in continued learning.

Personal values, experience lead new executive VP Joseph Cammack to FarmBox Foods

Joseph Cammack - FarmBox Foods

It’s a mix of professional experience and personal values that brought Joseph Cammack to FarmBox Foods.

As a teen, Joseph took a job on a farm in eastern Washington and quickly learned the value of hard work while growing and harvesting wheat, barley and garbanzo beans. His interest in farming and the impact of nutritious food on the overall quality of life for people worldwide is in lockstep with FarmBox Foods’ mission of providing a secure source of food to all, regardless of their circumstances.

Joseph’s strong entrepreneurial spirit manifested itself early in life; he earned money running lemonade stands and mowing lawns as a kid. Later, while pursuing a degree in business management with a double emphasis in entrepreneurship and supply chain management at Brigham Young University-Idaho, he launched his own startup and helped grow it into the successful company it is today. Joseph even created a program that supports up-and-coming entrepreneurs and gives them the ability to test the efficacy of their business model before investing significant time and money.

His experience at small, large and medium-sized businesses has provided valuable insight into what drives a company’s success. It also helped him determine where to aim his skills while helping to implement Centura Health’s food security initiatives in Colorado. Joseph came to the FarmBox Foods team in March 2022 as executive vice president, and is helping further expand the reach of the tools that provide farm-fresh food to communities in need.

“It’s mission-driven, and that’s what really drove me to pursue the opportunity to join the team,” he said. “I’m always looking for a purpose greater than myself.”

When he’s not at work, the married father of two children plays basketball, hunts and goes on family hikes. He is also an avid reader and a movie buff with an affinity for action and sci-fi flicks.