FarmBox Foods Launches New Tagline, Slogan and Company Values

FarmBox Foods has established a set of core values to guide existing and future relationships, and created a tagline that captures the company’s focus on innovation.

FarmBox Foods, a Colorado-based manufacturer of high-tech container farms, has spent the last four years developing proof of concept in multiple industries by helping people grow gourmet mushrooms, leafy greens, culinary herbs, peppers, small tomatoes and trees. The mission-driven company is focused on helping partners feed those living in food deserts while empowering local communities and providing jobs and educational opportunities.

The new slogan, “Farm Anywhere,” encapsulates in two words what the tech-driven farms allow users to do, and the new tagline, “Innovating to Feed the World,” captures the spirit of FarmBox Foods’ goal of continued improvement in creating the tools that provide communities with a reliable source of nutrient-dense foods, regardless of the time of year or their location.

The company’s revised vision hones in on its core beliefs.

“We believe that no one should go hungry. We see a world where everyone has access to a sustainable source of healthy, locally grown food.”

FarmBox Foods’ newly established company values represent how the organization has conducted itself since its inception, and how it will operate going forward both internally and externally. The values are meant to convey to current and future partners what the company stands for and why.

  • ●  Relationships – The way we connect with people guides everything we do. Our values stem from our conscious commitment to help feed the world.

  • ●  Purpose – We intentionally operate with faith, selflessness, and service to others. We find meaning in making a difference in the world. Our foundation is built on our belief in “values over profit.”

  • ●  Loyalty – Our partners trust us to do the right thing every time. We show up in our relationships with integrity, vulnerability, and honesty.

  • ●  Compassion – We strive to understand the diverse needs and strengths of the communities we serve by continually learning, listening, practicing empathy, showing humility, and expressing gratitude.

  • ●  Determination – We are committed to customer focus through hard work and discipline. We’re passionate about helping others transform their communities through continuous innovation that creates a foundation for food security.

  • ●  Mentorship – We believe that trust, accountability, and initiative are pillars of a successful team. We make time for people and cultivate an environment where we’re all leaders and learners.

Go to www.FarmBoxFoods.com/company-values to learn more. 

Fighting Back Against Hunger and Improving Food Access

Greenstar lettuce

“The world is at a critical juncture.”

That’s the headline of an article about the state of food security and nutrition in the world. In painstaking detail, the Food and Agriculture Organization at the United Nations uses the article to describe how the number of people affected by hunger globally increased in 2020 due to the COVID-19 pandemic. 

It estimates that between 720 million and 811 million people faced hunger. If you go with the middle of the projected range — around 768 million — 118 million more people faced hunger in 2020 than in 2019. How does this happen and what’s being done about it?

The Food and Agriculture Organization at the United Nations says that unless bold actions are taken to accelerate progress, especially actions to address major drivers of food insecurity and malnutrition and inequalities affecting access to food, hunger will not be eradicated by 2030, as the U.N. had hoped.

After remaining virtually unchanged from 2014 to 2019, the prevalence of undernourishment climbed to around 9.9 percent in 2020, from 8.4 percent a year earlier, the article says.

According to FoodBankNews.org, all of this activity is happening against a backdrop of heightened emphasis on nutrition from the USDA, which in mid-March released a report outlining its commitment to nutrition security (in addition to food security). The USDA noted the importance of nutrition in fighting diet-related disease, which is a leading cause of illness in the U.S., accounting for more than 600,000 deaths each year, or more than 40,000 each month.

Sadly, the pandemic continues to expose weaknesses in our food systems, especially when it comes to access. New farming practices, including controlled-environment agriculture, are increasingly being recognized as a potential solution to fill the gaps and avoid supply chain delays entirely. 

Strategically placing container farms in and around population centers could have a dramatic effect on providing a sustainable and secure source of nutrient-rich food. These farms can produce 200-300 pounds of fresh food weekly and help feed people in marginalized communities. They can also be used to help train the next generation of urban farmers and create jobs, providing ancillary benefits that can reverberate for years to come.

FarmBox Foods CEO Rusty Walker Among ‘Who’s Who in Ag’ in Colorado

Rusty Walker - FarmBox Foods

We’re incredibly proud to announce that our CEO, Rusty Walker, is among the honorees for the Who’s Who in Agriculture awards for 2022. The annual award from the Denver Business Journal and Colorado Farm Bureau recognizes an industry leader’s accomplishments in helping to put food on our plates and generate nearly $50 billion in collective economic activity each year.

Rusty Walker, center, with two of FarmBox Foods’ founders, Tony English, left, and Jake Savageau.

Rusty is featured in the April 1 edition of the Denver Business Journal and was honored during a ceremony on March 31 at Kevin Taylor’s at the Opera House in Denver, alongside other deserving recipients.

Probably the coolest thing about this recognition is that two separate organizations decided to nominate Rusty unprompted. His influence and leadership are a big part of our success story, and we’re glad that people outside of the company see that.

 

Read more about Rusty Walker here

Proudest accomplishment of the past year?

Helping to feed people in areas of need, because no one should go hungry. I’m also proud of helping build a team at FarmBox that truly believes in our mission of empowering communities to grow their own food.

What impact has the pandemic had on your area of focus? 

Sourcing of materials has become more challenging, but the supply chain disruption has thrust local farming into the spotlight in a good way. Hyperlocal farming provides a secure source of food near the consumer without concern for delays related to supply chain issues. The disruption has brought to everyone’s attention how important having decentralized food production is. This disruption provides a unique opportunity for us to focus on a product that can have a meaningful impact. Our farms have come about at an opportune time to bring attention to just how vulnerable we were as a society.

What would you say is the biggest challenge Colorado’s agricultural industry faces today?

Drought conditions would have to be up there. It’s become so much harder for farms to thrive because of weather and climate impacts. Water shortages are a real thing, and we have something that can be part of the solution. Colorado is in a precarious position for a number of reasons and our farms enable people to conserve this important resource. We can help farmers who are struggling with uncertainty and provide a reliable, secure source of nutritious food.

What could the state of Colorado do better to fix it?

Incentivize alternative methods of farming that decrease risk of crop loss, reduce water usage, and have less impact on the environment. We have been embraced by the farming community because we provide a lifeline that enables farmers and ranchers to grow food year-round, and especially during times in which weather negatively affects crop yields. What we’re up against is out of our control, but we provide the ability to focus on things that are in our control.

What’s one thing you wish Coloradans understood about your job that most don’t?

Even though we’re a for-profit company, we’re very much a mission-driven organization. That means people and their right to food security doesn’t get lost in the decision-making process. We’re very intentional about how we have grown, and how we operate, and that’s been key to our success. There are few industries that controlled-environment agriculture doesn’t fit into, and so it’s figuring out where we can have the most impact.

When I was asked to be CEO, it was a blessing. It was taking on the responsibility of carrying on that blessing and all of its challenges, and we have a purpose-driven mission that’s not taken lightly. Anytime you have an opportunity to carry out a purpose like this, you have to know that this is much bigger than myself or this company, because we have something that can have a huge effect on the world. The importance of that is not lost on me or the FarmBox team.

What trends are you watching in your field in 2022? 

We try to take a broad look at trends related to how impactful our farms are in the communities that our farms serve. It’s measuring the impact of our farms in communities where they’re placed, and how that affects those communities, coordinating with local organizations, including 501c3s, in getting these farms where they need to go.

What advice do you have for young professionals in your field?

Continue exploring ways to do more with less by using science and tech to solve concrete problems facing the world. Continued improvement is part of our culture, and I find that’s the best way to go about your professional and personal life. I also think you should never go it alone. You should work on being a team player and surround yourself with people who want to achieve a goal together, and go at it in a selfless way.

What do you do in your free time?

I love to spend time with my family, read, exercise, golf and just enjoy life in Colorado.

Staff spotlight – Meet Amanda Curtis

Amanda Curtis - FarmBox Foods

Staff spotlight - Amanda Curtis

Spending her formative years on a ranch outside of Sedalia helped prepare Amanda Curtis for her role at FarmBox Foods.

Amanda Curtis - FarmBox FoodsIn many ways, she’s our secret weapon. Amanda’s extensive experience working with plants has brought a new level of expertise to our farm operations. From a young age, she helped her mom tend indoor and outdoor vegetable gardens, and Amanda even remembers planting orchards on her family’s ranch that are now producing delicious yields every year. Amanda, a student in Colorado State University’s master gardening program, was only 10 years old when she set her sights on a career working with plants. Her aunt introduced her to flower gardening, sparking fresh interest in horticulture.

“I knew I wanted to do something with plants and the environment. I knew that was my calling,” she says.

Amanda has particular interest in medicinal plants, an area she wants to help FarmBox Foods build out in the future. She wants to help teach people about the medicinal properties of plants that have been used for millennia to treat a variety of illnesses. After she receives her master gardening certification, Amanda also plans to learn more about the nutritional applications of mushrooms.

“Ultimately, in the long run, I just want to make an impact on the planet somehow, and show people that it’s not that hard to grow stuff,” said Amanda, who’s favorite part of her job at FarmBox Foods is having the freedom to try new things.

When she’s not at work, Amanda likes to read, work out, cook, paint, draw, work with animals, and conduct independent studies on topics she finds interesting. Although she comes from a family with a rich agricultural history, Amanda has passions that go beyond the ranch; she’s trained in jiujitsu and muay Thai, massage therapy and she looks forward to a career based in continued learning.

Container Farms on School Campuses – Community Supported Agriculture

Container Farms on School Campuses

With a foundation in technology and science, there’s greater interest in container farming among students of all ages. Controlled-climate farming enables people to grow food almost anywhere in the world, helping to eliminate food deserts.

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