FarmBox Foods Launches New Tagline, Slogan and Company Values

FarmBox Foods has established a set of core values to guide existing and future relationships, and created a tagline that captures the company’s focus on innovation.

FarmBox Foods, a Colorado-based manufacturer of high-tech container farms, has spent the last four years developing proof of concept in multiple industries by helping people grow gourmet mushrooms, leafy greens, culinary herbs, peppers, small tomatoes and trees. The mission-driven company is focused on helping partners feed those living in food deserts while empowering local communities and providing jobs and educational opportunities.

The new slogan, “Farm Anywhere,” encapsulates in two words what the tech-driven farms allow users to do, and the new tagline, “Innovating to Feed the World,” captures the spirit of FarmBox Foods’ goal of continued improvement in creating the tools that provide communities with a reliable source of nutrient-dense foods, regardless of the time of year or their location.

The company’s revised vision hones in on its core beliefs.

“We believe that no one should go hungry. We see a world where everyone has access to a sustainable source of healthy, locally grown food.”

FarmBox Foods’ newly established company values represent how the organization has conducted itself since its inception, and how it will operate going forward both internally and externally. The values are meant to convey to current and future partners what the company stands for and why.

  • ●  Relationships – The way we connect with people guides everything we do. Our values stem from our conscious commitment to help feed the world.
  • ●  Purpose – We intentionally operate with faith, selflessness, and service to others. We find meaning in making a difference in the world. Our foundation is built on our belief in “values over profit.”
  • ●  Loyalty – Our partners trust us to do the right thing every time. We show up in our relationships with integrity, vulnerability, and honesty.
  • ●  Compassion – We strive to understand the diverse needs and strengths of the communities we serve by continually learning, listening, practicing empathy, showing humility, and expressing gratitude.
  • ●  Determination – We are committed to customer focus through hard work and discipline. We’re passionate about helping others transform their communities through continuous innovation that creates a foundation for food security.
  • ●  Mentorship – We believe that trust, accountability, and initiative are pillars of a successful team. We make time for people and cultivate an environment where we’re all leaders and learners.

Go to www.FarmBoxFoods.com/company-values to learn more. 

Personal values, experience lead new executive VP Joseph Cammack to FarmBox Foods

It’s a mix of professional experience and personal values that brought Joseph Cammack to FarmBox Foods.

As a teen, Joseph took a job on a farm in eastern Washington and quickly learned the value of hard work while growing and harvesting wheat, barley and garbanzo beans. His interest in farming and the impact of nutritious food on the overall quality of life for people worldwide is in lockstep with FarmBox Foods’ mission of providing a secure source of food to all, regardless of their circumstances.

Joseph’s strong entrepreneurial spirit manifested itself early in life; he earned money running lemonade stands and mowing lawns as a kid. Later, while pursuing a degree in business management with a double emphasis in entrepreneurship and supply chain management at Brigham Young University-Idaho, he launched his own startup and helped grow it into the successful company it is today. Joseph even created a program that supports up-and-coming entrepreneurs and gives them the ability to test the efficacy of their business model before investing significant time and money.

His experience at small, large and medium-sized businesses has provided valuable insight into what drives a company’s success. It also helped him determine where to aim his skills while helping to implement Centura Health’s food security initiatives in Colorado. Joseph came to the FarmBox Foods team in March 2022 as executive vice president, and is helping further expand the reach of the tools that provide farm-fresh food to communities in need.

“It’s mission-driven, and that’s what really drove me to pursue the opportunity to join the team,” he said. “I’m always looking for a purpose greater than myself.”

When he’s not at work, the married father of two children plays basketball, hunts and goes on family hikes. He is also an avid reader and a movie buff with an affinity for action and sci-fi flicks.

FarmBox Foods Vision, Mission and Skill Combine into Recipe for Success

Every team needs a Jason Brown

All of Jason Brown’s professional experience has led up to this point, when the company he helped build from the ground up is on the cusp of changing the world.

There is no doubt as to the importance of Jason’s role in FarmBox Foods’ success: he designed and built from scratch the company’s prototype for its Vertical Hydroponic Farm, an innovative container farm that uses a patented tube system and a network of sensors to grow leafy greens, peppers, culinary herbs and tree saplings.

While minor tweaks have been made in recent years to improve efficiencies, the container farm’s design is largely the same as it was when it was put together piece by piece in a cramped garage in Castle Rock in 2017.

Jason’s current role as VP of Deployment for FarmBox Foods has him going on location to help clients assemble and start up their container farm operation. His favorite part of the job is empowering people by showing them how to grow their own food to feed the local community.

“Last year, I probably would have said I love building more, but now I get more pride out of helping other people do something that will have a huge impact on where they live,” Jason says.

The possibilities of container farming are seemingly endless, and FarmBox Foods and its partners are only scratching the surface on potential applications.

For as long as Jason can remember, he’s had a “mechanical mind;” as a kid, he helped his dad work on cars, and he even disassembled a VCR at the age of 10, just to see how it worked.

“I would take everything apart,” he said.

When he was in college studying biology, Jason took a welding class for fun, and it changed his entire career path. Now Jason’s expertise and love of designing, engineering, fabricating and building is leading to life-changing improvements in communities that traditionally have lacked access to nutrient-rich food. When people gain something as foundational as food security, they’re able to focus on other ways to better the lives of those living in the vicinity of the container farm.

Jason says it’s gratifying to see his creation work as intended, and to witness the multitude of side benefits that come with it, including providing jobs and educational opportunities that pass the knowledge on to the next generation of DIY agriculturists.

Having spent some time in other industries, including general contracting, forklift manufacturing, road racing and 4WD rock-crawling, Jason has found his home — and his true calling — at FarmBox Foods. With Jason’s passion and abilities helping to lead the way, FarmBox Foods has a bright future.

“I’m most excited about scaling and the possibilities of where this can go,” he said.

When he’s not working, Jason likes to do “Colorado mountain man stuff,” like fishing, hunting, hiking, four-wheeling, kayaking and mountain biking.

To learn more about the FarmBox Foods team, go to www.farmboxfoods.com/about-us/.

FarmBox Foods Vision - Jason Brown
Jason Brown has worked for FarmBox Foods since the company’s inception in 2017.

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