The Many Factors Influencing How and Where People Grow Food

Seismic shifts in how we operate as a society are happening all around us, and some days, it seems like it’s all happening at once. The food industry is no stranger to change, and it’s constantly having to acclimate to a variety of external factors that are forcing this change.

In a world facing mounting environmental, social and economic pressures, the way people grow food is undergoing a radical transformation. No longer confined to traditional outdoor fields in rural settings, food production is now taking root in cities, repurposed buildings and even shipping containers. From climate change to shifting consumer preferences, multiple interconnected factors are reshaping how and where people cultivate crops, and the ripple effects are touching everything from supply chains to dinner plates. Let’s take 5 minutes to explore the primary forces driving these shifts and how they’re shaping the future of food production.


Climate Change and Unpredictable Weather

Perhaps the most significant factor reshaping food production is shifting climates. As global temperatures rise, traditional agricultural zones are experiencing unpredictable weather patterns, more frequent droughts, floods and rampant wildfires. Crops that once thrived in certain regions are now at risk, leading to decreased yields and food insecurity.

A rendering of a FarmBox Foods container farm in a desert
A rendering of a FarmBox Foods container farm in an arid region.

In some areas, once-reliable growing seasons are moving or shortening. Farmers are being forced to either adapt their methods — using drought-resistant seeds, rotating crops, or investing in irrigation — or abandon fields altogether. This instability is prompting innovators to explore controlled-environment agriculture, which includes hydroponics, aeroponics and aquaponics systems in greenhouses and vertical farms.

Indoor farming methods allow growers to remove weather variability from the equation, offering a stable, year-round growing environment. As weather extremes continue to escalate, climate-resilient farming will only grow in importance.


Urbanization and Land Scarcity

With over half of the world’s population now living in urban areas—and that percentage expected to climb, the availability of arable land near cities is shrinking. Urban sprawl devours farmland, forcing food to travel further to reach consumers. The longer the distance, the greater the transportation costs and the larger the carbon footprint.

To combat this, urban agriculture is emerging as a viable solution. Rooftop gardens, community farms and repurposed buildings are being transformed into micro-farms that feed local populations. Innovations such as modular container farms, which are portable and space-efficient, are enabling hyperlocal food production, even in areas with little or no traditional farmland.

The benefits of growing food close to where it will be consumed include reduced transportation costs, fresher produce and increased food security in densely populated areas. This localized approach is essential for making food systems more sustainable and resilient.


Technological Advancements in Agriculture

Technology is rapidly changing every aspect of farming. Precision agriculture, powered by sensors, artificial intelligence and satellite imagery, allows for more efficient use of water, fertilizers and pesticides. These tools help maximize yields while minimizing environmental impacts.

But the innovation doesn’t stop at the field. In indoor environments, growers are leveraging automation, climate controls and data analytics to maintain optimal growing conditions for each crop. LED lighting systems can be tuned to the specific wavelengths that stimulate plant growth (full-spectrum, anyone?), while real-time monitoring ensures that nutrients and water are delivered with pinpoint accuracy. This is a cornerstone of FarmBox Foods’ approach. Targeted and timely dosing, watering and lighting.

With the rise of “smart farms,” technology is making it easier to grow food in places that were once considered inhospitable. Whether it’s a basement in Brooklyn or a desert outpost, technology is unlocking new possibilities in agriculture.


Evolving Consumer Expectations

Today’s consumers are more educated and environmentally conscious than ever. They want to know where their food comes from, how it was grown, and what its impact is on the planet. Many are prioritizing local, organic, and sustainably grown options, even if it means paying a premium. This consumer shift is influencing how food is grown. Transparency, traceability and low environmental impact are becoming selling points. Supermarkets, restaurants and wholesalers are responding by sourcing more produce from local or eco-friendly farms, and in some cases, creating partnerships with indoor farming operations.

The “farm-to-fork” movement is no longer a fringe trend — it’s becoming an expectation. As people demand fresher, cleaner and more ethically produced food, growers are changing their practices to align with these values.


Global Supply Chain Disruptions

The COVID-19 pandemic, followed by geopolitical tensions and logistical bottlenecks, revealed just how fragile global food supply chains can be. Delays, labor shortages and inflation caused widespread disruption, highlighting the dangers of relying too heavily on international suppliers for essential goods like food.

As a result, many communities and governments are investing in decentralized food systems. Localized production provides a buffer against global instability and reduces the risks associated with long-distance transportation. In this context, indoor and urban farming offer an appealing solution, not just for sustainability, but for strategic resilience.

Building regional supply chains allows for greater control, adaptability, and community engagement. It also helps stimulate local economies by creating jobs in agricultural technology (softened shortened to ‘agtech’), operations and logistics.


Water Scarcity and Resource Efficiency

Water is one of agriculture’s most critical and overused resources. Traditional farming consumes roughly 70 percent of the world’s freshwater supply, and in many regions, aquifers are being depleted faster than they can recharge. With water becoming increasingly scarce, especially in drought-prone areas, growers must rethink how they use this precious resource.

Soilless systems like hydroponics and aeroponics can reduce water usage by up to 90 percent compared to conventional methods. These systems recycle water within closed loops, dramatically lowering waste. As water stress intensifies, efficient farming methods will become indispensable for maintaining food production.

Resource-efficient agriculture also reduces the need for fertilizers and pesticides, which helps protect nearby waterways from runoff and pollution. This makes modern farming not just more productive, but more environmentally responsible.


Policy and Investment Trends

Governments, investors and institutions are recognizing the urgency of agricultural innovation. From grants for indoor farming startups to tax incentives for sustainable practices, public policy is beginning to reflect the need for resilient, future-proof food systems.

At the same time, venture capital and impact investors are pouring funds into agtech, alternative proteins, and regenerative agriculture. This influx of capital is accelerating the development and deployment of scalable farming solutions that can meet growing global demand.

Policies that support urban agriculture, reduce barriers to entry and promote food justice are also helping expand access to healthy food in underserved communities. These developments underscore the growing recognition that food security is inseparable from environmental stewardship and social equity.


The Future of Food is Flexible

As climate challenges intensify, populations grow and urban centers expand, how and where we grow food must evolve. What’s emerging is a more decentralized, diversified and tech-driven food system that emphasizes sustainability, efficiency and local resilience.

Multiple forces, such as climate, consumer demand, economics, technology and policy, are converging to redefine agriculture for the 21st century. While the traditional farm is far from obsolete, it’s now part of a much broader landscape that includes vertical farms, container farms, rooftop greenhouses and other creative solutions that haven’t even been invented yet.

Ultimately, the future of food will depend not on any single approach, but on a mosaic of practices adapted to local needs, conditions and cultures. By embracing innovation while honoring the principles of stewardship and equity, we can create a food system that nourishes both people and the planet.

Consumer Health Trends Fuel Produce Innovation in Food Service

Recent insights shared in this article by The Packer highlight a powerful and increasingly pronounced shift in food service strategies: consumers’ growing demand for health-conscious eating is driving major innovation in fresh produce sales. Industry experts say this shift is reshaping menus, sourcing and packaging, expanding access and opening doors for CEA technologies.

Article highlights:

  • Health-forward menu items: Food service decision-makers are featuring produce in creative ways to satisfy consumers seeking nutrient-dense, plant‑based options.
  • Produce innovation: From novel cuts to new varieties and packaging formats, freshness and convenience are key themes.
  • Food service adapting: Chefs and operators are rethinking ingredient sourcing, menu flexibility and preparation efficiencies to meet evolving wellness expectations. Locally grown and locally purchased goods have gained more importance.

    Harvested veggies

Linking Trends to Controlled‑Environment Agriculture (CEA)

CEA (the indoor growing of fruits, vegetables and herbs using technologies like container farms, greenhouses and hydroponics) fits nicely into many of these emerging food service trends.

  1. Consistent Supply of High‑Quality, Nutrient‑Dense Produce

CEA enables year‑round production of crisp, nutrient‑retaining greens and microgreens, perfect for health‑centric operators who want predictable quality and availability.

  1. Novel Varieties & Flavor Innovation

CEA allows experimentation with niche and specialty varieties (e.g. colorful lettuces, edible flowers, herb hybrids) that stand out on menus — exactly the kind of produce innovation operators are seeking.

  1. Traceability & Transparency

Foodservice customers increasingly value knowing where their produce comes from and how it’s grown. CEA offers strong control over environmental parameters, traceable growing records, and often lower pesticide use—aligning with clean‑label preferences.

  1. Local Proximity & Sustainability

Urban vertical farms and greenhouse operations close to metro centers reduce transportation times dramatically, delivering fresher product with a smaller carbon footprint. Operators can highlight “locally grown, indoor‑grown, and pesticide-free” produce as a differentiator.

  1. Packaging & Shelf‑Life Benefits

Plants grown in optimized indoor settings often require less handling and damage, enabling minimal packaging solutions. Freshness and extended shelf life translate to less waste for food service operators.

  1. Menu Innovation & Customization

With controlled environments, growers can produce micro‑batches of specialty herbs or leafy greens on demand. Chefs benefit from flexible supply and can experiment with new ingredients or shareable formats tailored to health‑oriented menus.

What This Means for Foodservice Operators

         Food Service Challenge                 CEA Advantage
Unpredictable seasonal supply Consistent year‑round production
Desire for unique, fresh items Grow custom varieties and formats
Need for transparency and cleanliness Controlled inputs, reduced chemical use
Consumer preference for local Urban CEA provides nearby sourcing
High perishability & waste Longer shelf life, less bruising

By embracing CEA partnerships, food service brands can scale their innovation, deliver fresh, local, health‑optimized greens and produce, and respond nimbly to menu trends while enhancing supply chain reliability and sustainability.

Final Takeaway

The health-driven trends highlighted by The Packer signal a moment of transformation in produce strategy across foodservice. Operators eager to lead in the wellness and convenience space will find fertile ground in controlled-environment agriculture, leveraging its precision, consistency and foundations in sustainability to meet consumer demand for fresh, healthy and innovative produce.

Sustainable Food Production Isn’t Just Possible, It’s Inevitable

The idea of adopting sustainable practices in food production to address critical environmental, social and economic challenges has until recently been seen as a pipe dream, an impenetrable barrier to progress.

There’s concern about costs and whether implementation would be widespread enough to result in noticeable change. But as tech has advanced and prices have slowly come down, this is something that’s within our grasp and something we should expect to see in our lifetimes.

Sustainable food production minimizes environmental degradation by promoting practices that conserve soil fertility, reduce water usage, and mitigate the use of harmful pesticides and fertilizers. Prioritizing ecological balance helps safeguard biodiversity, maintain ecosystems and combat climate change. This is crucial for ensuring the long-term viability of our planet and securing the availability of natural resources for future generations. We don’t want to be remembered as the generation that had the opportunity to do something, but squandered it.

Sustainable food production has significant social implications. It fosters equitable distribution of resources, promotes fair labor practices and supports local communities. Sustainable agriculture often involves small-scale, community-based farming that empowers local producers and reduces dependence on large-scale, industrialized farming systems. This not only strengthens local economies but also enhances food security by diversifying sources and reducing vulnerability to external shocks, such as the supply chain disruptions that crippled our food systems during the COVID-19 pandemic.

Adopting sustainable practices in food production is essential for addressing global food security challenges. As the world’s population continues to grow, ensuring a stable and sufficient food supply is going to become more difficult. Sustainable agriculture emphasizes efficiency and resilience, optimizing yields while minimizing negative impacts on the environment. By embracing methods such as agroecology, organic farming, and precision agriculture, we can create a more robust and resilient food system capable of meeting the nutritional needs of a growing population without compromising the health of the planet. Again, this is achievable with a little bit of political will and a whole lot of education.

Sustainable food production is also economically prudent. While initial investments may be required to transition to sustainable practices, the long-term benefits far outweigh the costs. Sustainable agriculture, like farming in controlled-climate shipping containers, reduces reliance on expensive inputs, maintains soil health for traditional growing, and promotes resource efficiency, leading to increased productivity and decreased production costs over time.

It opens up new market opportunities as consumers increasingly prioritize sustainably produced goods, creating a positive feedback loop that encourages businesses to adopt environmentally and socially responsible practices. It’s already happening in the U.S. People have shown a willingness to incorporate changes into their own lives, and they’re more cognizant about where their food comes from. Taking a holistic approach isn’t some esoteric, “hippie-dippie” idea anymore. Creating an equitable future for both people and the planet, while expanding access to nutritionally dense foods, isn’t just achievable, it’s imperative.

How to Meet Food Demand for a Growing Global Population

Meeting global food needs in the coming years is going to require some ingenuity, marrying a combination of strategic changes and innovations across various aspects of the food system.

As you might have guessed, sustainable agriculture practices are at the forefront of what FarmBox Foods is doing as a company to help move that needle. It’s part of the company’s mission to promote and adopt sustainable farming practices, such as hyperlocal growing, conservation agriculture, and concepts that help minimize environmental impact and enhance long-term soil fertility. FarmBox is well aware that it’s not the entire solution, but we endeavor to play our part to the extent possible.

There are several things happening outside of our purview that we wholly support, among them: embracing precision agriculture technologies including sensors, drones and data analytics. But where we’re strongest is: optimizing resource use, improving crop yields, diversifying available foods, reducing food waste, and lowering the carbon footprint associated with agriculture.

Perhaps the company’s strongest contribution is in helping to shore up the protein needs of communities in need. Conditions are such that raising livestock has become a gamble in some areas of the world, particularly where drought plays a large role. So what can be done? Large-scale mushroom farming in a container is filling those nourishment gaps.

Much work is being done to invest in crucial research and development of climate-resilient crop varieties that can withstand extreme weather conditions, helping ensure stable yields in the face of climate change.

Many nations are also implementing efficient water management practices, including drip irrigation and rainwater harvesting, to conserve water resources and address water scarcity challenges.

Developing and implementing strategies to reduce food loss and waste at every stage of the food supply chain, from production and storage to distribution and consumption, is also a key area of interest for FarmBox Foods, given that our model is meant to empower individual communities with the ability to grow their own food.

Governments worldwide are fostering international collaboration and partnerships to share knowledge, technologies, and resources to address global food challenges collectively. They’re implementing policies that promote sustainable agriculture, support research and innovation, and incentivize environmentally friendly practices. Likewise, more private sector entities are increasing education and awareness regarding sustainable and healthy food choices and promoting consumer understanding of the impact of their dietary habits on both personal health and the environment.

According to the U.N.’s Food and Agriculture Organization, we will need to produce 60 percent more food to feed a world population of roughly 9.3 billion by 2050. It’s an ambitious goal with staggering consequences if we get it wrong. Addressing global food needs requires a holistic, integrated and coordinated approach that considers social, economic and environmental factors. Sustainable and resilient food systems will play a crucial role in ensuring food security for our growing global population. Now is the time for each individual and company to calculate where and how they can contribute.

Why Localized Food Production Matters

Local food production, or “localized agriculture,” offers a range of benefits that can have positive impacts on individuals, communities, and the environment. gourmet mushrooms

Freshness and Flavor Matter!

When food is grown nearby, like in a shipping container farm, it can be harvested at its peak ripeness and delivered to consumers more quickly, which results in fresher and more flavorful produce compared to items that have traveled long distances.

Nutritional Value

Fresher produce typically retains more of its nutritional value because it spends less time in transit and storage.

Reduced Food Miles

Growing food locally reduces the distance it needs to travel from farm to plate. This reduces the carbon footprint associated with transportation, helping to mitigate climate change.

Support for the Local Economy

Local agriculture supports local farmers, creating jobs and contributing to the economic vitality of the community. It keeps money circulating within the local economy, which can have a multiplier effect.

Community Engagement

Growing food near the consumer often fosters a sense of community. Customers can connect with the farmers who grow their food, fostering relationships and trust.

Food Security

Hyperlocal food systems can enhance food security by reducing reliance on distant sources of food. In times of disruption, such as natural disasters or supply chain issues, local food production can ensure a more stable food supply.

Preservation of Open Space

Supporting local agriculture can help protect open spaces and agricultural lands from development, preserving the rural character of communities.

Customization and Diversity

Local farmers may be more responsive to consumer preferences, allowing for a greater variety of crops and specialty products. This can lead to a diverse and unique food offering, in addition to food that’s culturally relevant to the community as a whole.

Reduced Food Waste

Because local food doesn’t have to travel long distances, it is less likely to spoil in transit. This can help reduce food waste, which is a significant issue in many parts of the world. Around one-third of food grown in the U.S. goes to waste.

Cultural and Culinary Connections

Local food systems often celebrate regional culinary traditions and cultural diversity. Consumers can enjoy foods that are unique to their area and learn about local food traditions.

Seasonal Eating

Eating locally encourages seasonal eating, as consumers rely on what is currently in season in their region, which promotes a healthier and more diverse diet.

Health Benefits

Fresher produce can be more nutritious and may encourage people to consume more fruits and vegetables, leading to improved health outcomes.

Transparency and Accountability

With shorter supply chains, it’s often easier for consumers to trace the origin of their food and ensure it meets certain quality and safety standards.

While there are numerous benefits to growing food close to the consumer, it’s important to recognize that not all types of food can be grown locally in all regions due to climate and other factors. Therefore, a balanced approach that combines local production with responsible global sourcing may be necessary to meet all food needs sustainably. We will always need traditional farming to grow staple crops like corn and wheat!

What Types of Plants Grow in a Vertical Hydroponic Farm?

We dedicated more than two years to research and development, figuring out what will and will not grow in our containerized Vertical Hydroponic Farm.

The following list is not meant to be all-encompassing, but rather provide a snapshot of the types of crops that we and our customers have focused on, like yellow onions, collard greens, kale, a range of different micro greens, bok choy, red leaf beet and watercress. Of course, we’re always experimenting and adding to the list.

Vertical hydroponic farm

Peppers

    • Jalapeno- Jefe, Jalafuego
    • Habanero- Helios, Paper Lantern
    • Serrano- Altiplano
    • Sweet Pepper- Lunch Box
    • Cayenne- Red Flame
    • Ghost peppers

Tomatoes

    • Slicer- Mountain Fresh
    • Grape- Verona
    • Cherry- Sakura

Lettuces

    • Romaine
    • Muir
    • Rex
    • Magenta
    • Rouxai
    • Red Butterhead
    • Green Butterhead
    • Green Star
    • Ezflor
    • Grazion
    • Red Oak
    • Tropicana
    • Frisee

Herbs

    • Cilantro
    • Parsley
    • Chives
    • Oregano
    • Prospera Basil
    • Genovese Basil
    • Purple Basil
    • Spicy Bush Basil
    • Dill
    • Lavender
    • Purslane
    • Mint

Greens

    • Rainbow Chard
    • Collard Greens
    • Red Vein Sorrel
    • Arugula
    • Dandelion
    • Golden Frills
    • Kale
    • Tatsoi
    • Red Kingdom
    • Spinach- Lizard, Space

Flowers

    • Viola
    • Marigold
    • Nasturtium

Cucumbers

    • Pickler- Excelsior

Beans

    • Bush Beans

Starters

    • Pumpkin- Jack O’Lantern
    • Sunflower- Giant, Skyscraper, Mixed Colors
    • Marigold- Crackerjack, French Double Dwarf